Groups tied to hospitals, insurance companies launch pricey ad blitz against Colorado public option

Two affiliated organizations with ties to hospitals and insurance companies have launched a six-figure public relations ad blitz against the creation of a “public” health insurance option in Colorado.

The campaign began earlier this month and comes ahead of the 2020 legislative session, which begins next week and is expected to feature an intense battle over how and whether to create the public option.

The so-called public option, as proposed by Gov. Jared Polis’ administration, would actually be run by private insurance companies that would offer plans with government oversight. The plans would be available at first only to people who buy coverage on their own, without help from an employer. But Polis administration officials have said they hope to expand the public option to small employers within a couple of years.

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